A main objective of European governments is to reduce the number of early retirees, either by
reforming pension systems or promoting active aging in working life. The importance of formulating
a coherent personnel policy for all age groups is increasingly recognized by employers. However,
there is still a lack of knowledge as how to strategically cope with an aging labor force. The aim
of this article is to define and discuss a number of challenges arising from workplace-related
active aging policies. We in particular discuss how an emphasis on economic incentives and
gains (?senior goods?) may give rise to unanticipated side effects for the employers as well as
the employees. The article is based on results from two recent studies: one study examining six
Norwegian municipalities with seemingly good practices in work-related old age policies, and another
examining such policies in eight establishments in four different industries.
Author Biographies
Tove Midtsundstad, Fafo Institute for Labour and Social Research
Senior Researcher
Hanne Bogen, Fafo Institute for Labour and Social Research