In his novels and short stories, British writer Will Self has employed a set of extraordinary conceits in order to satirize contemporary culture and politics. For instance, in /Great Apes/ (1997) he portrays human beings as the evolutionary unsuccessful species, in /How the Dead Live/ (2000) he posits that, after death, people merely go and live in a really dull part of London, and in /Dorian: An Imitation/ (2003) he re-imagines Oscar Wilde's famous novel in the context of the 1980s and 1990s. In my paper I take my point of departure in Self's fiction, in order to discuss the possibilities of satire in contemporary British fiction.