Design thinking for creation of micro insurance solutions for mobile phones

Authors

  • Isabel K. Adler

Abstract

This paper describes the process and learning of an innovation project conducted by MJV - a Brazilian Consultancy - for an insurance client. It was conducted in a very short time frame and depended on intense exchange between the consultancy team and the insurance professionals. Therefore tools and methods for knowledge exchange and decision making are presented.

Full text at ACM

Published

2010-01-01

Issue

Section

Industry cases